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IBM / You don't need luck.
           You just need watson

A partnership with ESPN to get fans to bench their trusty, musty socks. 

Agency / Ogilvy New York
Executive Creative Director / Jeff Curry / Jon Wagner
Team / Andy Green / Blas Madera / Kristin Mizushima / Maidenly Pham
Director / Terri Timely Editer by / Arcade Edit Post-production / Artjail